Extensive networks ensure thriving France-Vietnam ties

What are the key expectations of French businesses from this latest high-level visit to Vietnam, particularly in terms of cooperation frameworks?

Adam Koulaksezian, executive director of the French Chamber of Commerce and Industry in Vietnam

French businesses see this visit as an exceptional opportunity to significantly strengthen economic cooperation with Vietnam. They are eager to deepen their engagement in sectors pivotal to Vietnam’s ambitious development strategy, particularly infrastructure, renewable energy, and advanced technology.

This visit is an ideal moment for French enterprises to showcase their expertise, forge meaningful industrial partnerships, and actively support Vietnam’s long-term growth objectives. Moreover, France aims to enrich its cooperation through its recognised soft power assets in education, culture, and scientific research, contributing to mutual trust and shared success.

Additionally, Vietnam’s growing consumer market presents promising opportunities for French brands looking to expand their presence.

Which specific sectors are seeing renewed interest from French investors, and how is the French Chamber of Commerce and Industry in Vietnam (CCIFV) facilitating market entry or expansion in these areas?

Vietnam’s accelerated green transition resonates perfectly with the core competencies of French companies, leading to heightened interest in renewable energy, sustainable urban planning, green mobility, and innovative healthcare solutions.

With its extensive network of 300 members locally and a global presence across 95 countries representing 35,500 enterprises, the CCIFV serves as a dynamic hub for facilitating these opportunities. We actively provide in-depth market analysis, regulatory advice, and facilitate robust partnerships between French and Vietnamese stakeholders.

Our specialised events, such as the successful Build to Last conference, targeted business-to-business sessions, and thematic roundtables significantly enhance dialogue and networking. Furthermore, the CCIFV’s dedicated environmental, social, and governance task force plays an important role in aligning French companies with Vietnam’s sustainability ambitions.

French enterprises often cite regulatory transparency and administrative procedures as long-standing concerns. In the current context, what reforms or improvements would make Vietnam more competitive according to French investors?

For French companies, enhanced regulatory transparency, streamlined administrative processes, and robust public-private partnership frameworks are critical. Accelerating licensing procedures, ensuring stronger intellectual property protection, and improving contract enforcement would considerably boost Vietnam’s attractiveness to French investors.

We live in an increasingly globalised economy where Vietnam, currently under the international spotlight, has abundant opportunities to rise as an economic powerhouse. However, it’s essential to remember that Vietnam is competing with other dynamic and ambitious countries in the region.

Thus, continuous efforts to enhance competitiveness and attractiveness will be crucial to seizing these promising opportunities.

As the official representative of Vinexpo Asia in Vietnam, how is the CCIFV supporting Vietnamese beverage companies to connect with global distributors, and are there plans to position Vietnam as more than just a consumption market in the wine and spirits value chain?

As the official representative of Vinexpo Asia and several other leading trade shows in Vietnam, the CCIFV is strongly committed to connecting Vietnamese companies with global distributors. We facilitate continuous engagement by disseminating information about Vinexpo Asia, organising buyer initiatives, and fostering direct links between Vietnamese and international partners.

By collaborating closely with the Vietnam Sommelier Association, including their official delegation at Vinexpo Singapore 2025, we enhance Vietnam’s visibility and prominence in the region. Our local initiatives, including exclusive wine tastings and gastronomy events, showcase international excellence and foster a vibrant community of wine professionals and enthusiasts.